Last year at the Typism Summit, we hosted Nicole Mauloni, a graphic and web designer who transitioned into digital products.
Following her summit presentation, Nicole participated in a Q&A session where she provided more profound insights into her experience.
With the next Business of Lettering Summit coming up soon, we decided to revisit Nicole’s shared wisdom to offer guidance for artists leveraging digital products effectively.
Transitioning from Freelancing to Digital Products
Nicole discussed the mindset shift required to move from freelancing, where income is directly tied to hours worked, to creating digital products, which involve upfront investment without guaranteed success. She emphasised treating this transition as an experiment and being open to feedback as data to guide improvements.
It took some time to get used to earning money from products created in the past without additional custom work, and Nicole advised viewing these earnings as legitimate rewards for the initial effort invested in creating valuable digital products.
For those balancing other commitments, Nicole recommended setting monthly goals and focusing on priorities. She highlighted the importance of avoiding unnecessary tasks like perfecting logos before launching the product. Instead, concentrate on steps that directly contribute to moving the project forward.
Nicole shared her working strategy in focused seasons, dedicating specific months to different priorities. She also mentioned the benefits of outsourcing tasks to free up time for core creative activities. Books like “Buy Back Your Time” by Dan Martel can offer valuable insights into effective time management.
Owning Your Content
Nicole stressed the importance of owning your content, even if you also sell on third-party platforms like Creative Market. While these platforms can be profitable and provide community support, maintaining a presence on your website ensures you have control over your audience and content.
When addressing the issue of products that don’t sell well, Nicole advised viewing these as learning experiences. She suggested revisiting and refining such products rather than abandoning them altogether. Sometimes, small changes in presentation or adding extra value can significantly impact sales.
Transitioning to digital products can be a gradual process, and it’s essential to experiment and find what works best for your audience. Nicole encouraged creatives to focus on their unique journey and tailor strategies to fit their goals and audiences and highlighted the importance of patience and persistence.
Key Takeaways
- Embrace the Experiment: Treat the transition to digital products as an experiment and use feedback as valuable data.
- Overcome Guilt: Recognise the value of passive income from digital products and view it as a reward for initial effort.
- Prioritise Effectively: Set monthly goals and focus on essential tasks directly contributing to project progress.
- Outsource Wisely: Consider outsourcing tasks to free up time for core creative activities.
- Own Your Content: Maintain a presence on your website to ensure control over your audience and content.
- Refine Unsuccessful Products: View underperforming products as opportunities for improvement and refinement.
- Be Patient and Persistent: Understand that transitioning to digital products is a gradual process, and tailor strategies to fit your unique journey.
Nicole’s insights offer practical guidance for artists leveraging digital products effectively. Her advice on managing time, owning content, and refining products provides a roadmap for navigating the challenges of creating and selling digital products.
With the next Business of Lettering Summit coming up soon, jump on the waitlist for more great talks like this.
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