IWD 2025 Feature: Oscar Diaz
Feb 14, 2025
For the sixth year in a row, Typism is partnering with International Women’s Day to encourage lettering artists worldwide to unite and #AccelerateAction with a yearly lettering challenge.
This year, we invited the Typism Community to create launch images for the yearly challenge, which we are featuring weekly in the lead-up to International Women’s Day on March 8, 2025.
Featured IWD Accelerate Action artist is Oscar Diaz | @designdiaz_mtl
What is the concept behind your design?
When creating the Lettering for Accelerate Action, my focus was on representing growth, connection, and nurturing progress—key themes for Women's Day.
What was your process for creating the artwork?
Typography Style
The letters were envisioned as hand-drawn and flowing, with soft curves and swirls to reflect a natural and human touch. This was meant to convey organic growth and collaboration.
Visual Elements
Vines and flowers: Integrated into or around the letters, symbolizing growth, flourishing potential, and empowerment.
Natural textures: Subtle leaf patterns or woodgrain to emphasize sustainability and connection to nature.
Color Palette
Soft greens: Represent growth and renewal.
Warm pinks and purples: Emphasize femininity, empowerment, and celebration.
Gold accents: Add sophistication and a sense of importance to the message.
My overall Goal
My lettering aimed to feel inviting, elegant, and harmonious while staying true to the empowering theme of Women's Day. It takes a more subtle, refined approach rather than being overtly bold or dynamic.
What does it mean to you to Accelerate Action?
To me, "Accelerate Action" means channelling the collective energy of individuals and communities to break barriers, challenge inequalities, and create opportunities for women everywhere. It's about turning awareness into tangible change—empowering women to lead, thrive, and inspire future generations.
On Women's Day, it's a reminder that equality is not just a goal; it's a movement that requires bold steps, urgent decisions, and unwavering commitment from all of us.
What does International Women’s Day mean to you?
To me, International Women’s Day is a powerful reminder of the strength, resilience, and achievements of women throughout history and across the globe. It’s a day to celebrate progress, honor those who’ve paved the way, and recognize the work still needed to achieve true equality. It’s a call to action to uplift women’s voices, challenge stereotypes, and create a world where everyone, regardless of gender, has the opportunity to thrive and lead.
Above all, it’s a moment of unity and hope, inspiring collective action for a brighter, more inclusive future.
Process Video
Click for sound
Your IWD lettering contributes to Accelerate Action for gender equality.
Thank you to all the lettering artists who created launch images for International Women’s Day.
Join the challenge for #IWD2025 in March (and throughout 2025) by tagging #IWDtypism #AccelerateAction on Instagram.
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/* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733287830368 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1733287900191 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733287900191 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1733287900191 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733287900191 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733287900191 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1709512254622 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1694873394061 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1694873394061 .block { /* border settings */ border: 0px solid #ffffff; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1694873394061 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1694873394061 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1694873394061 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1709545217602 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709545217602 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1709545217602 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709545217602 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1709545217602 { text-align: ; } } @keyframes VOLUME_SMALL_WAVE_FLASH { 0% { opacity: 0; } 33% { opacity: 1; } 66% { opacity: 1; } 100% { opacity: 0; } } @keyframes VOLUME_LARGE_WAVE_FLASH { 0% { opacity: 0; } 33% { opacity: 1; } 66% { opacity: 1; } 100% { opacity: 0; } } .volume__small-wave { animation: VOLUME_SMALL_WAVE_FLASH 2s infinite; opacity: 0; } .volume__large-wave { animation: VOLUME_LARGE_WAVE_FLASH 2s infinite .3s; opacity: 0; } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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