IWD 2025 Feature: Carol Gunn

Feb 21, 2025

For the sixth year in a row, Typism is partnering with International Women’s Day to encourage lettering artists worldwide to unite and #AccelerateAction with a yearly lettering challenge.

This year, we invited the Typism Community to create launch images for the yearly challenge, which we are featuring weekly in the lead-up to International Women’s Day on March 8, 2025.

Featured IWD Accelerate Action artist is Carol Gunn | @gunngraphicsaustin

What is the concept behind your design?

Vibrant contrasting colors and a custom font complete with classic cartoon "speed lines" create a feeling of urgency and a sense of action.

What was your process for creating the artwork?

After one very rough pencil sketch, I started in Illustrator by drawing a "popsicle stick" shape with the pen tool. Duplicating and rotating the shapes, I created a custom font, added "speed lines", and skewed the text at a rising angle, all to give a sense of movement.

I used a rich and vibrant color palette, creating a color overlap effect with layer modes in Photoshop.

What does it mean to you to Accelerate Action?

In the current political climate, women's rights are at greater risk than ever. It is time to join together and continue the fight to control our own destinies.

What does International Women’s Day mean to you?

When I first began supporting women’s causes, there was no internet. Since then, I have seen the power of social media in spreading ideas worldwide. The IWD website is a rich resource for all fighting for social justice. As a graphic designer, I especially appreciate IWD’s support of women creatives.

Your IWD lettering contributes to Accelerate Action for gender equality.

Thank you to all the lettering artists who created launch images for International Women’s Day.

Join the challenge for #IWD2025 in March (and throughout 2025) by tagging #IWDtypism #AccelerateAction on Instagram.

CLICK HERE TO SEE #IWDTYPISM SUBMISSIONS OVER THE YEARS

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padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733287900191 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1709512254622 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }