At last year’s Typism Business of Lettering Summit, Alanna Flowers, a talented freelance lettering artist, shared her insights on getting featured and building credibility as a creative.
After her presentation, Alanna participated in a Q&A session, providing practical advice and actionable steps for artists seeking visibility. This blog post distils the takeaways from the session.
The Impact of Being Featured
Alanna highlighted the significance of being featured in publications and how it can boost your credibility. She recounted her experience with Uppercase Magazine, where submitting her work led to unexpected recognition. Seeing her work featured in such a reputable publication helped her realise the power of taking risks and putting her work out there.
Outreach Strategies
Alanna emphasised the importance of proactive outreach. She shared that looking at where other artists have been featured can provide valuable insights and opportunities. You can effectively tailor your outreach efforts by identifying publications, blogs, and podcasts highlighting artists in your field.
- Research Publications: Identify magazines, blogs, and podcasts that feature artists similar to yourself.
- Submit Your Work: Don’t hesitate to submit your work to open calls for submissions. Even if you’re starting, your unique perspective has value.
- Engage with Editors: Reach out to editors and content creators actively looking for fresh talent.
Using YouTube as a Platform
Alanna shared her accidental success with YouTube, where she initially uploaded videos to embed elsewhere. She found that sharing tutorials and advice videos positioned her as a helpful resource, attracting an audience organically.
- Start Simple: Choose a topic you’re knowledgeable about and create content around it.
- Be Helpful: Position yourself as a teacher or guide, sharing tips and tutorials.
- Happy Accidents: Embrace the unexpected opportunities that come your way through consistent effort.
Navigating Imposter Syndrome
Imposter syndrome can be a significant barrier for many artists. Alanna advised focusing on the audience and their needs rather than dwelling on self-doubt. She emphasised that your unique narrative and perspective are valuable and can differentiate you from others.
Collaboration is a powerful way to gain visibility. Alanna suggested partnering with other artists for joint projects or creating YouTube videos. This expands your reach and allows you to learn from each other.
Key Highlights
- Get Featured: Submit your work to publications like Uppercase Magazine to gain recognition.
- Proactive Outreach: Identify where other artists are already being featured and tailor your submissions to those outlets.
- Overcome Imposter Syndrome: Focus on your unique narrative and the value it brings to the audience.
- Collaborate: Partner with other artists to expand your reach and learn from each other.
- Utilise YouTube: Share tutorials and advice to position yourself as a resource and attract an audience. You can see Alanna’s YouTube Channel here.
Alanna’s Q&A session at the Typism Summit provided invaluable insights into getting featured and building a profile as a creative.
By following her practical advice and leveraging her shared strategies, you can overcome barriers, gain visibility, and establish yourself in the industry.
With the next Business of Lettering Summit coming up soon, sign up for the waitlist for more great talks like this.
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