Kevin Adams is a New York City-based lettering artist and typeface designer whose vibrant designs blend pop art, graffiti, and propaganda art.
His clients include Entrepreneur Magazine and Adobe, and his work has been featured in various editorials.
Inspired by African American music, Kevin uses song lyrics in his art to address social issues like equal pay, mental health, and cultural appropriation. He advocates for better representation of people of colour in the design community, influencing platforms like Typism to amplify diverse voices.
Thank you for agreeing to be part of our Typism Lettering Feature Interview series, Kevin. What initially inspired you to start lettering, and how did you discover your passion?
My first experience with type design was at age ten. I would draw the logos of my favourite cartoons, video games, and sports teams on a piece of paper—I think these influences are the very backbone of my style of lettering and type design. However, it wasn’t until about nine years ago that I really started to study typography and lettering as art forms. Jessica Hische’s Daily Drop Caps and Lauren Hom’s Will Letter for Lunch opened my eyes and expanded my imagination about the impact of letterforms.
When I first started this journey, I didn’t have mentors in type design in the traditional sense. My immersion into the world of type came through attending Type Thursday in New York, which attracts local letterform lovers hailing from all disciplines and levels of expertise. Despite limited formal experience with type and letterforms, I was immediately welcomed and supported.
Through presenting my own work and participating in critiques, I gained a great deal of constructive, thoughtful advice from my colleagues. This was powerful for me as I built confidence, knowledge, and momentum.
What advice would you give aspiring lettering artists just starting and seeking inspiration?
First things first, don’t let any earlier struggles be quick to deter you. Start with your own handwriting and draw letterforms in pencil. Then, thicken the letters and add embellishments. One of the things I found most challenging when I started lettering digitally was keeping the letters and words properly sized and spaced—especially as I added embellishments. Studying how to construct a typeface helped me understand how to build an alphabet that looks cohesive.
What resources or tools have been most helpful in enhancing your lettering skills?
Invest in a library of books about typography and lettering. A few of my favorite books about lettering include “Drawing Type: Introduction to Illustrating Letterforms” by Alex Fowkes, “The Golden Secrets of Lettering” by Martina Flor, “Vintage Hand Lettering: Create Beautiful Fonts with Old Time Flourish” by Lisa Quine, and “Lettering Alphabets & Artwork: Inspiring Ideas & Techniques for 60 Hand-Lettering Styles” by Jay Roeder.
A hallmark of my lettering style is taking seemingly disparate letterforms and making a single composition with all of them. Studying how other artists resolve various challenges often gives me new insight and welcomed tools to employ.
What advice do you have for lettering artists looking to diversify their income streams beyond freelancing?
Art licensing is a great way to supplement and diversify income streams. It is important to research companies that align with your style, aesthetic, and voice. In what can feel like an oversaturated market, creating a strong portfolio, understanding the market, knowing which projects match your style, and actively seeking out potential partners are critical to successful art licensing.
Can you share a success story or milestone in your career that you are particularly proud of?
I have completed three book covers. What I am most proud of is how each one required me to include illustrative elements to complete the assignments. Each cover features some of the calling cards of my work, but in unique ways. They stretched me creatively—plus my mother loves them.
Dream Project or Collaboration
Kevin created a poster a few years ago celebrating Smorgasburg's return to weekly open-air food markets in 2022. Referencing the ubiquitous “welcome to...” postcards, he crafted the letterforms for the word “Smorgasburg” to pay tribute to these cultural staples, welcoming patrons back outdoors for great food and fellowship.
Kevin hopes to undertake more projects like this and is on the lookout for his first magazine cover, a collaboration with a pro-sports team, or a concert poster for a tour or festival. He would also love to work with Adobe again, as creating artwork for Adobe Max was a great experience.
We hope you enjoyed our feature interview with Kevin Adams.
For more of his work, visit Kevin’s website or follow him on Instagram @kevinadamsdesigns
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/* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720670091084 { text-align: ; } } #block-1720670091084 .block, [data-slick-id="1720670091084"] .block { display: flex; justify-content: flex-start; } #block-1720670091084 .image, [data-slick-id="1720670091084"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1720670091084 .image__image, [data-slick-id="1720670091084"] .image__image { width: 100%; } #block-1720670091084 .image__overlay, [data-slick-id="1720670091084"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1720670091084 .image__overlay-text, [data-slick-id="1720670091084"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1720670091084 .block, [data-slick-id="1720670091084"] .block { display: flex; justify-content: center; } #block-1720670091084 .image__overlay, [data-slick-id="1720670091084"] .image__overlay { opacity: 0; } #block-1720670091084 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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