Kell Sunshine is a muralist, lettering artist, and illustrator from New Zealand's east coast. Her work features bright, retro-fresh colours and curvaceous forms, often depicting soil-sorceress protagonists. Themes in her art focus on ecological messages, aiming to inspire a reverence for the natural world.
Kell loves to travel and frequently creates work across New Zealand and internationally. She draws inspiration from the environments she visits, always staying close to the ocean.
Thank you for agreeing to be part of our Typism Lettering Feature Interview series, Kell. What initially inspired you to start lettering, and how did you discover your passion?
I accidentally realised I had a passion for lettering. I'd spent so much time as a child creating ‘headings’ for projects both in and out of school. As an adult designing posters, I was still creating the headers by hand out of frustration with the rigidity of typefaces until it eventually came to my attention that hand-lettering was a niche of its very own, and I just cut loose.
What advice would you give aspiring lettering artists just starting and seeking inspiration?
I love finding inspiration from the past: old, faded, hand-painted shop signage and gig posters from the 1960s and 1970s. I feel like it’s worthwhile finding inspiration from eras gone by when the styles were still in their infancy and adding your own hand to the letters from there.
Can you describe your process for developing and refining a new lettering style or project?
My process involves many layers. I'll work on a piece 5–10 times before I'm happy with it. This used to be done by tracing paper over pencil drawings, but nowadays, it’s done with transparent layers in Procreate.
How do you approach continuous learning and skill improvement in your lettering practice?
It's easy to keep falling back on the same styles, and while that’s fine, as that retro vibe is what I've become known for, I do enjoy it when clients push me to develop lettering in a different style. There’s often something to learn there that can be carried forward into my practice.
What strategies have you found effective in promoting and monetising your lettering work?
My strategy for promoting and monetising is always the same: Make the art I want to make and share it.
How do you balance the creative and business aspects of your lettering career?
Creating letter-based work outside of my business is great for keeping it fresh. Signage for festivals with a time limit or fun things for friends takes the pressure off and allows me to be more playful.
What does being part of an online lettering community mean to you, and how has it impacted your journey?
I love that Typism has cradled us all together for so many years now. There are artists who I've met—or not—who feel like my community. It feels really nice to be acknowledged and encouraged.
Can you share a success story or milestone in your career that you're particularly proud of?
It was delightful to be invited to attend an artist residency in Greece and paint a mural in the streets of Heraklion, Crete. I will also always be proud of producing the 2018 activation of the Sea Walls festival in my hometown of Tairāwhiti, Aotearoa.
Dream Project or Collaboration
Kell dreams of painting more large-scale murals overseas, expanding her artistic reach and influence. Spain or Italy, with their rich artistic histories and vibrant cultural scenes, would be her ideal destinations. She envisions her colourful, ecologically themed artworks adorning the walls of these countries, inspiring locals and visitors alike. Painting in such iconic locations would allow her to merge her passion for travel with her artistic ambitions.
¿Alguien necesita pintar un mural?
We hope you enjoyed our feature interview with Kell Sunshine.
For more of her work, visit Kell’s website or follow her on Instagram @kellsunshine
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} } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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