Known for her colourful black letter and calligraphy engraving, Viv is a Melbourne-based calligrapher who loves bringing words to life.
She wholeheartedly believes in the magic of calligraphy, both as a mindful practice and as a way to create unforgettable moments in marketing campaigns.
Her work has elevated many tablescapes, and she continues to be trusted by global luxury brands to provide live calligraphy and engraving services.
What initially inspired you to start lettering, and how did you discover your passion for it?
My dad is a signwriter, and I spent much of my childhood watching him work. From chalkboard menus and hand-painted signs to neon letters on shopfronts and vinyl stickers on fleets of vans, I was mesmerised by the process from pencil sketch to installing the final product. I always wanted to help weed the vinyl, browse through his lettering books, or paint my own masterpieces alongside him in his studio space.
Recognising (and secretly loving) my intense interest in writing and love for stationery, he taught me the basics of Copperplate and bought me a subscription to a calligraphy magazine. With new tools, inks, and projects to complete every quarter, I was hooked! Over the years, I learned several more styles of calligraphy, including Uncial, Copperplate, Spencerian, and Blackletter, as well as developed my own modern style.
Who are some of your biggest influences in the lettering community, and how have they shaped your work?
I have been taught by many teachers, but two in particular have had a big influence on the work I produce now: Nina Tran and Ashok Giri. Nina's method of breaking down every letter into precise lines, shapes, and angles ignited my love for the mathematical side of Spencerian, and Ash's passion and excitement about the beauty and endless possibilities of blackletter composition were absolutely contagious!
How do you approach continuous learning and skill improvement in your lettering practice?
I have always been very passionate about continuously learning and improving my calligraphy. It may seem hypocritical, as I always encourage fellow lettering artists not to get stuck in the comparison trap, but I follow world-renowned calligraphers on social media and often compare my calligraphy to theirs, and this is how I know whether I need to continue improving my technique. I also made a point of learning from Master Penman, where I can make sure my foundations are strong.
Taking classes is a great way to inspire creativity and motivation and connect with other artists. When I can, I will always reinvest money earned into my professional development to learn new techniques that could add value to my services.
Can you share an example of a project or challenge that pushed you to grow as a lettering artist?
I was commissioned to engrave a whiskey decanter and two glasses with a monogram of the recipient's initials and their date of birth. Firstly, there was the challenge of designing a monogram which I had never done before, then I had to spend some time experimenting with how to transfer it to the glassware to be uniform and in proportion to the size of each item.
In hindsight, I should have decided on the size of the monogram before starting my initial sketches to avoid having to resize it later, and I could have saved so much time by designing and resizing the design in Procreate (which is my process now!), but I had done the entire thing by hand!
The moral of the story is to learn from as many people as you can so that you don’t have to learn everything the long/hard way! This experience also taught me a lesson in charging my worth. I quoted AU$ 90 to do all three engravings, and I definitely lost money on this project, considering how long it took me to do it. Now, I have lifted my rate to AU$100 per item to be engraved.
How did you transition from lettering as a hobby to making it a sustainable business?
It took a lot of convincing from my family, friends, and friends of friends before I took the leap from hobby to business in 2016, and let’s just say I was ill-prepared! I had no idea about how to price my services, I was constantly surprised by the creativity of client requests, and made countless trips to buy all sorts of pens, paints and papers. I said yes to every lead that came my way and didn’t think to collect reviews or data on where my leads were coming from.
Over the years, I started taking note of the jobs I enjoyed and didn’t enjoy doing and really got to know the suite of calligraphy tools and surfaces for the services I was offering. I kept track of my expenses and income and started planning for the year ahead rather than only looking back at tax time. I also learned about workflow and quoting and joined calligraphy communities to keep up to date with market trends and pricing. I created a website, then migrated it to a different platform twice, learned about funnels, and diversified my income streams to include digital products and affiliate programs.
Then I took a leap to get out of my comfort zone and presented at the Typism: Business of Lettering Summit. As hard as it is, putting yourself out there is important in building your authority in the industry.
Can you discuss the role of community and networking in building your lettering business?
Calligraphers will be some of the most wholesome people you’ll meet! And especially as a professional calligrapher, being part of a community is priceless. You won’t necessarily have to learn lessons the hard way or by trial and error because others have done that before you.
Instead of viewing other calligraphers as competitors, think of them as colleagues—when you build good relationships and give generously, it will come back to you, whether in the form of job referrals, collaboration opportunities, or lifelong friendships. One day, you may find yourself in a difficult situation where you could really use the assistance of a fellow artist, so it is always good practice to build that network before you need it.
Networking has never come naturally to me, but I know that it is one of the keys to building a sustainable business. Putting myself out there and talking to more prospects, going above and beyond with service delivery, and educating clients on what calligraphy is and how it can add value can go a long way in planting the seed for future event ideas. The event industry can be small in the sense that everyone knows and talks to each other.
How do you manage your time and stay organised with multiple projects and commitments?
I am a big advocate of bullet journaling to stay organised. I keep a running master list of projects to be completed. I break each one down into smaller tasks and assign an ‘estimated time to complete’ to each - I always try to overestimate how long I think each task will take me. I then schedule these smaller tasks in my calendar between acceptance of the quote/payment of a deposit and the due date, always leaving an appropriate buffer of time before the deadline to cater for shipping and any unforeseen issues.
If the schedule becomes too busy, I will push the project out to the following month if possible. Otherwise, I charge a rush fee to shuffle other project tasks around to squeeze it in. Alternatively, I am happy to refer clients to other calligraphers in my network.
A handy skill to learn, and a great habit to build, as a small business owner is to 'do it now', and do things when it's hard. You'll be amazed at how quickly you'll progress in everything you do!
What future goals or projects do you have for your lettering career, and how are you planning to achieve them?
- I want to create a library of online courses teaching: cursive handwriting, modern brush calligraphy, and blackletter calligraphy, as well as the applications of calligraphy, e.g. creative projects, engraving, and how to use calligraphy and journaling to lighten the mental load.
- I need to learn more about lighting, audio, and video editing in order to film my courses.
- I need to improve my public speaking skills. To achieve this, I could participate in more events (like the Typism Summits) as a speaker.
- I will also need to improve my confidence. I could increase my presence on social media to get used to seeing and hearing myself on camera.
Dream Project or Collaboration
I would love to collaborate with Montblanc to teach cursive handwriting or do an in-store calligraphy demonstration using their fountain pens.
We hope you enjoyed our feature interview with Viv.
For more of her work, visit Viv’s website or follow her on Instagram @pop.calligraphy
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} #block-1720403511003 .image__overlay-text, [data-slick-id="1720403511003"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1720403511003 .block, [data-slick-id="1720403511003"] .block { display: flex; justify-content: center; } #block-1720403511003 .image__overlay, [data-slick-id="1720403511003"] .image__overlay { opacity: 0; } #block-1720403511003 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1720403741816 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403741816 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403741816 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403741816 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403741816 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1720403773330 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403773330 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403773330 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403773330 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403773330 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403751534 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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