Olga Muzician Studio is a lettering and design studio specializing in custom hand lettering, murals, chalk lettering, branding, and tactile lettering.
Olga has worked with both start-ups and large corporations, creating digital, food, and chalk hand-lettering, large-scale murals, illustrations, branding systems, greeting cards, book covers, coloring books, and editorial designs.
Her work often utilizes bold colors and nature-inspired illustrations.
What initially inspired you to start lettering, and how did you discover your passion for it?
My very first lettering attempts happened before I ever really even knew about lettering or that you could pursue it as a career. I remember writing out the names of my favorite bands back in high school and really marking an effort to make them all very unique and decorative.
Years later, I remember seeing the work of Jessica Hische online and realizing that lettering is its own art form and something you can practice and get better at. Even after discovering Jessica’s work, it still took a few years for me to decide to pursue lettering. It took several attempts at it to realize that it’s really not as easy as it looks and something that I could definitely improve on as a skill.
Later on, seeing the work of Lauren Hom also inspired me to actually start practising lettering in earnest, as I saw her work all over, and it was so fun and beautiful. So, I made it a goal to start practising lettering every single day for a year and posting something on my Instagram to keep myself accountable. Only after a year did I start seeing some real improvement. I think there are always ways to improve, and I constantly try to push myself to get better at what I do, which keeps it interesting and reinforces my passion for this art form.
How do you stay inspired and motivated when facing creative blocks or challenges in your work?
When facing creative blocks or challenges, I try to step away from drawing, even for a very short while. When I am stuck, I can’t be productive with my pencil and paper or iPad, so I try to instead consume rather than produce. I go on Pinterest and I observe around me to find inspiration. On Pinterest, I’ll look at various types of work, illustrations, lettering, murals, photos … any art that even remotely relates to the project at hand that has me stuck. When something catches my eye, I save it, and I observe what it was that made me stop and look at it.
After doing this for a little while, you start seeing patterns and start realizing what inspires you at the moment. Then, I might pick up my pencil and sketch a few very rough ideas in my sketchbook before leaving it alone. I find that after going through this process, while all of this information is marinating in my head, I’ll be driving somewhere, or when I used to ride my bike more, I’d be riding my bike, and I’ll have ideas just pop in my head. It doesn’t take long to find my inspiration again and feel excited to draw.
Can you share an example of a project or challenge that pushed you to grow as a lettering artist?
I have this client; they’re actually one of my oldest clients, with whom I have worked every year for the past seven years or so, and I think this has pushed me to grow as an artist.
The project itself is simple enough: every year, my job is to refresh their chalkboards with new lettering. The catch: the copy on these boards stays pretty much the same.
When we started working together years ago, the difficulty was only installing all of the boards in one day, which was a challenge in itself. However, after so many years, you start thinking that there are only so many ways to write out the same phrases.
It starts getting really difficult to create unique designs every time, especially since I tend to share more than one idea for each board. So, with every new refresh, the project gets more and more challenging, forcing me to think outside the box and approach it in new ways.
I’ve gone through so many iterations of the design, from type-centric designs and heavy illustrations to, more recently, retro sign-inspired designs. This is the type of project that anyone can replicate on their own to really push themselves to evolve as they try to come up with as many different ways to design something as they possibly can. It really pushes you out of your comfort zone and makes you more creative.
How did you transition from lettering as a hobby to making it a sustainable business?
I remember getting my first taste of lettering as a career when I was still working full-time at my magazine publishing job. I had a few feature story designs and even one cover design where I was able to try lettering instead of the usual fonts, and after seeing the magazine cover with my lettering on it on the stands, I was hooked.
Looking back, my lettering at the time was not great at all, but it was a start, and it was something that pushed me to start practising a lot more so I could get better at it. Having these few magazine projects under my belt gave me the confidence boost I needed to start sharing my lettering work and slowly start finding clients that would pay me for it.
I stayed at my full-time job for a while after this, still afraid to take the leap, but in the meantime, I kept developing my skills and working on side projects until one day, the publisher I was working for decided to restructure and completely remove our art department from the division I worked at, which was the boost I needed to make the difficult decision to go out on my own and start my business finally. Once I dedicated myself full-time to my own work, my client base slowly grew, and my business became sustainable on its own.
What does being part of an online lettering community mean to you, and how has it impacted your journey?
Back in the earlier Instagram days, a lot of artists pods started emerging where groups of artists would join together in an Instagram messaging group and share their posts with the group so that they could get more consistent engagement on posts. I was invited to one of these pods one day, and now, I don’t even know how many years later, we are still keeping in touch almost every day and even have a video call once or twice per year to catch up.
Being a part of this group has been absolutely invaluable. We even created our own Instagram page and branding, the Lettering Ladies. Having a group of people that you can talk to about art and business, who understand you and your business better than most people, and who can offer invaluable advice and feedback on clients, projects, pricing, etc … is amazing. And this is just a small group of a much larger lettering community on Instagram that is always so supportive, helpful and kind.
I think it’s so important to be a part of this community, where you see others doing similar things and experiencing the same struggles and wins. Without it, I’m not sure if I would’ve had the confidence to take a leap into freelancing and pursuing my own lettering and mural business.
Can you share a success story or milestone in your career that you're particularly proud of?
One of my favorite success stories from the past few years taught me that you really never know where opportunities might come from, and it can be so random that you’d never be able to recreate it by yourself. About three years ago, I got my first break in mural work.
I worked with a local community to create a large exterior mural, which then led to another, bigger mural just a block away. This was done in collaboration with an Art Society in town. Even though it was a very underfunded project, I treated it as I do all of my projects, with a lot of thought and care, and I was able to paint a giant 30ft wall in just five days, and it’s still one of my favorite murals to date.
Fast forward about a year or so, and I received an email from a marketing firm that works closely with Crayola and whose offices happen to be based close by. The art director was driving one day and passed this mural on her way. She took note of my name painted on the side and reached out to me to work on a huge licensing project with Crayola. I then went on to do three rounds of similar projects with them and created a large number of designs that are still being used on products and marketing events for the Colors of Kindness campaign.
Dream Project or Collaboration
I have always wanted to create a gift card for Target and Starbucks. This is one of those projects that are on the wish list for many lettering artists I think, and for a good reason. If I were ever able to collaborate with one of these companies on a mural, that would be even more surreal.
We hope you enjoyed our feature interview with Olga Muzician.
For more of her work, visit Olga’s website or follow her on Instagram @olgamuzician
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} #block-1720403511003 .image__overlay-text, [data-slick-id="1720403511003"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1720403511003 .block, [data-slick-id="1720403511003"] .block { display: flex; justify-content: center; } #block-1720403511003 .image__overlay, [data-slick-id="1720403511003"] .image__overlay { opacity: 0; } #block-1720403511003 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1720403741816 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403741816 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403741816 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403741816 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403741816 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1720403773330 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403773330 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403773330 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403773330 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403773330 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403751534 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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