Break The Bias Challenge

Mar 05, 2022

The 8th of March is International Women's Day and yet again, we want to take the opportunity to highlight and celebrate all the incredible female lettering artists in our community! 

We teamed up with International Women's Day to encourage lettering artists from around the world to come together and #BreakThe Bias. Below are some of our favourite submissions so far.


Break The Bias

Alba@thisisalbaletterer
 
 
What is the concept behind your design?
 
When I heard about the challenge I was super inspired and immediately wanted to create something. Looking at the page of www.internationalwomensday.com I saw the pictures of women with crossed arms, but one stood out. She looked so powerful, serious, her eyes were so fierce, I wanted to capture the power of this woman. Lately 'I've been learning to draw faces so also loved the idea of mixing portrait illustration and letters and I wanted to include all of this in the artwork.
 
The letters needed to be big, strong, and bold to underline her power. The interlocking black letters fill the background and back her up, creating a frame-filling foundation.
 
What was your process for creating the artwork?
 
First of all information and a lot of research.
During the research, I made a lot of very rough sketches on my notebook (which I carry everywhere I go) and transferred them onto my Pad Pro to finalise them in procreate.
 
 
For drawing the faces I used a photo for reference. In this case, the women I mentioned earlier. Then I roughly sketch the letters and them fill as much space as possible by trying to still keep a good visual balance. Usually, with my portraits, I try to have more freedom and fun with clothes and hair color. In this case, I didn’t want any distractions from the importance of the message. That is why she is wearing all black. The colourless hair helps to make her ageless since this fight is for everyone. At last, I added some small details in red to make it pop.
 
 
 
What does it mean to you to Break the Bias?
 
A bias is a preference towards one kind of thing which means another is left aside. In gender equality, this is especially terrible as women have been left aside for too long. REAL equality is extremely important and should be thought in schools and at home from the beginning. Education is the key to equality, I believe.
 
What does International Women’s Day mean to you? 
 
 This fight has to happen every single day. But it is an important day to shout out a little louder, a day in which more ears are paying attention. On this day all women unite and go out together to tell the world we don’t agree on how things are handled and that we demand change. But it is also a day to educate, as there are way too many people who still don’t know this is happening.
 
Do you have any views or comments about any gender issues relating to the world of 'women and typography'? 
 
In my case not really. This is is my passion and I would love to make a living out of it. I can’t really say that I have encountered any big differences in the world of typography. I do see a lot of amazing passionate women, giving it all out there, really great artists, powerful ones, moving and inspiring others and I think that is a truly magical thing to do!

juänita arenas pedraza@madame_arenas 

What is the concept behind your design?

The concept of the design is simple, I was looking for typography with impact but with a handwritten look that represents the uniqueness of each woman.

What was your process for creating the artwork? 

The process started with research into handwritten typography, then I designed each typeface to finally assemble the whole in a well-balanced composition.


What does it mean to you to Break the Bias?

For me Break the Bias is to act, not to be passive but to go beyond expectations and to accomplish challenges day by day.

What does International Women's Day mean to you?                                 

IWD is a very important day not only for women but also for the whole society that has to remember that we are still fighting for equality in a world where we all have the same abilities but unfortunately are not valued equally.

Do you have any views or comments about any gender issues relating to the world of 'women and typography'?
 

Women today are still very stigmatized, the subjects we can work on are often related to the same universe (fashion, beauty, etc.) while we are able to be as successful on other subjects (like sports for example) where there are only men who are listened to and taken into account, which necessarily gives us less visibility.


Hema Vyas@typeshorty 
 
What is the concept behind your design? 

I suppose I took the word ‘break’ literally and used that as a starting point to develop my idea. I wanted my type to incorporate a breaking element. I used a broken glass window as a reference point.

What was your process for creating the artwork?

As mentioned earlier I used the word ‘break’ as my starting point in generating ideas. I then brainstormed different objects that might look interesting as broken. For example, broken mirrors, glass, biscuits, and a sheet of paper that’s been punched through. 

From that, I quickly drew a very rough pencil doodle of possible ideas on paper.

I also made a super quick single-line drawing of word placement.

 

From that, I went into Procreate and sketched  out a very rough idea and built up layers of sketching till I was happy with a form. And then pretty much traced over the rough sketches and filled in the piece using the pencil brush.

 

 
What does it mean to you to Break the Bias?

I suppose in some way I am someone who is breaking the bias as my appearance is what someone might say as androgynous, tomboy vibes.

I work in a school where children get to see a different type of woman and I hope that any child that doesn’t fit the conventional female type can remember me as that teaching assistant that was different but cool and female. 

What does International Women’s Day mean to you? 
 
It’s a celebration of women and their power to achieve whatever they believe in! Being brave and really just going all out! Whatever setbacks or hardships didn’t stop them from achieving their personal goal.

Like I mentioned before, I work in a school with quite a lot of female staff and I am amongst some powerful strong women that are making a huge difference in the lives of children, their education, and well-being! 

International women’s day is celebrating women from the past, now and everyday women that we get to see every day! 

(My mum and sisters)

A day where we can reflect on some of the steps they have taken to create a better life for themselves and others around them.

Do you have any views or comments about any gender issues relating to the world of 'women and typography'?  
 
There are a lot of male type artists but I also feel that women are showing their unique flare in the type world. 
Natalya Tatar@hoggi.art 

What is the concept behind your design?

In my design, I wanted to use a style that would emphasize the changes of modern reality, as well as the courage and confidence that are necessary to overcome prejudice. Therefore, lettering is built from a clear rhythm and forms.

What was your process for creating the artwork?                                               

I always start my work on lettering with paper. I have been using an iPad for about two years, but the first sketches, searching for ligatures, and idle compositions are easier for me to do on paper. Then I draw everything on the iPad.

What does it mean to you to Break the Bias?, What does International Women’s Day mean to you?
 
It seems to me that “break the bias” is, first of all, working on yourself, on your thinking, and helping your environment.  It seems to me that not every person is capable of destroying prejudices on a large scale, but everyone can start with small things.  At the moment, there are relatively fewer stereotypes, we have made a huge step forward, the modern generation is increasingly trying to fight prejudice.  But this does not apply to all areas of activity and countries.  Therefore, the issue of overcoming prejudices and International Women's Day play a huge role in the modern world and they are important not only on March 8 but every day.

Do you have any views or comments about gender issues relating to the world of “women and typography”?

It may not be so noticeable in the creative environment, but it seems to me that in typography, as well as in almost any other professional field of activity, there is still a gender imbalance in the environment of pin designers in favor of men.  Although every year more and more women designers appear


Alanna Flowers@alanna_flowers

What is the concept behind your design? 
 

My concept for this piece was to symbolize the movement to “cross out” the gender bias as we strive towards a more diverse and equitable world. That’s where using the X’s around the lettering came from. I also decided to create the lettering in a mix of styles to symbolize the need for increased diversity and representation.

What was your process for creating the artwork?
 

My process for creating this artwork started with going to the internationalwomensday.com  site to learn more about the Break the Bias movement. After a bit of research, I played with the idea of mixing lettering styles and finished everything off with a color palette meant to explore the idea of feminine, masculine, and gender-neutral colors.

 

What does it mean to you to Break the Bias?
 

To me, it means first understanding that all sorts of biases exist and that we need to acknowledge them. From there we can identify ways that we can address and check those biases in the spaces that we occupy whether that’s at work, in our organizations, etc. With more awareness and education, we can break these biases and seek more diversity, equity, and inclusion.

What does International Women’s Day mean to you?
 

International Women’s Day to me means celebrating the women of the past, present, and future while also reflecting on the challenges we still face. The wage gap and lack of representation across a number of industries just to name some of those challenges. 

Do you have any views or comments about any gender issues relating to the world of 'women and typography'?
 

There is always room for more women in the world of typography because we are still underrepresented in a number of creative industries. I believe this is even more prevalent in more niche industries like type design and lettering. This is why I love organizations like Femme Type that highlight the work of women in the fields of type design and lettering across their numerous platforms.


Maria Frolova | @letter_elfa

What is the concept behind your design?
 
The concept of my design consists in combining several symbols of breaking biases. First of all, it is dedicated to International Women's Day, that's why I used floral ornaments and soft lines. At the same time, I chose the sword as a symbol that is not usually associated with women. It is cutting the ribbon with the word "bias" to show that every woman has the power to break the bias herself.
 
What was your process for creating the artwork?
 
At first, I wanted to make the sword my composition center because recently I started taking sword fencing classes myself, even though it's considered as not a women's kind of sport. And then I decided that it would be better to support the sword with historical font styles. At the same time, I wanted to add some modern vibe and that's why after drawing the composition traditionally on craft paper I made another one digitally. Also, I didn't want to take a traditional Women's Day color scheme but chose the black and red colors instead to emphasize the active position, as red is the color of will to win and live.
 
 
What does it mean to you to Break the Bias?

For me, it means the freedom of choice despite all the biases. As a girl I want to do what I want be it driving, fixing furniture, or sword fencing. I will choose what I like even if it is considered to be "men's occupation". 

What does International Women’s Day mean to you?
 
International Women's Day is the day of equal rights support. In my country, the historical meaning of this day has become obsolete and now it is more like the day of all women, love, and family values. We congratulate and share love with our mothers and grandmothers by giving them flowers. But now it's important to remember the first meaning of this day especially as so many women have to do more housework and be deprived of educational and career opportunities due to lockdowns.
 
Do you have any views or comments about any gender issues relating to the world of 'women and typography'?
 
I know many female lettering artists but they're mostly hobbyists. It's not easy for women to realize their creativity and to build their income on it, in typography as well. There exist biases that women should be dedicated to home and family only and some women can even feel guilty about their creative hobbies. There is also such a thing as a "normal job" for a woman and people can criticize her if she decides to take up something more artistic and creative. I actually went through this myself when I left my job as a children's dentist and dedicated myself to letters. 

We will continue to share our favourite submissions to social media as they come in through the month of March, so please, continue to tag #IWDtypism on Instagram.
Thank you to everyone who participated this year.

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