As we gear up for the 65th annual ATypI conference, set to unfold in the vibrant city of Brisbane from April 16–20, 2024, we are featuring some of the keynote speakers on the blog so you can get to know them a little better.
In this post, we highlight local lettering artist Aurelie Maron.
In her keynote talk at the upcoming ATypI conference, Aurelie Maron promises to share her inspiring journey from a dissatisfying job to finding her true passion in the art of lettering and typeface design. Titled “Rescuing My Career Through Lettering: A Journey of Self-Discovery and Creative Transformation,” Aurelie’s session promises to be a beacon of hope for creatives seeking fulfilment in their professional lives.
Aurelie’s story is a testament to the transformative power of following one’s passion. Four years ago, she posed herself a question that many of us face at one time or another: “How can I do what I love and achieve professional fulfillment?”
The pursuit of an answer led her down the path of lettering and typography, helping her carve out a niche that not only distinguishes her from other designers but also aligns perfectly with her creative instincts.
Through her talk, Aurelie plans to discuss the critical decisions and unique factors that contributed to her success, including leveraging the internet to showcase and monetise her lettering work. From selling digital products to imparting her knowledge through teaching, she has turned her passion for fonts and lettering into a sustainable career.
This session is not just about Aurelie’s success; it’s about her challenges, including the initial hurdles in the graphic design job that pushed her towards specialising in lettering. Her journey from drawing on an iPad to developing her typefaces adds a rich layer to her creative output, showcasing her growth as a creative practitioner.
Aurelie’s story is one of empowerment for fellow designers, typographers, and freelancers. By sharing her experiences, she aims to ignite a sense of possibility among her peers, encouraging them to explore and pursue their creative passions.
This year’s ATypI conference celebrates the craft of typography and Brisbane’s unique contribution to the world of type and lettering, making it a must-attend event for creatives seeking inspiration, knowledge, and community.
Don’t miss Aurelie’s inspiring keynote talk that promises to motivate and inspire the audience.
Australian and New Zealand ticket buyers can use this discount code to apply parity pricing at the checkout: AB24AUSNZTYP35
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